How many people live around here?
Residents within the radius you choose, for example 500 metres or 1 km from the address.
Location analysis
Area analysis before you open a shop
Before you open a shop or a restaurant, we measure who lives around the address you're considering: residents, age, households, education, employment and citizenship within the radius you choose. We use the ISTAT permanent census by census section, checked against the European Commission's GHSL population grid.
Questions it answers
How old are they?
Children, adults and older people, to see whether your customers really live there.
Which area is better?
The same figures for several addresses, side by side.
What you get
A report for each address
Residents and density in the radius, age, sex, education, employment, citizenship, households and housing, plus the shops around from OpenStreetMap.
Areas compared
If you're considering several places, we compare them using the same criteria.
Sources stated
For every figure, where it comes from and what year it refers to.
How it works
Addresses and radius
You tell us which addresses you're considering and what kind of business you want to open.
Calculation
We cross ISTAT census sections with the radius on the map and compare the total with the independent GHSL estimate.
Report and discussion
You receive the report and we go through it together.
An example
Population reports for several areas of Tuscany, made with this method.
Frequently asked questions
Where does the data come from?
From the 2023 ISTAT permanent census by census section; citizenship comes from ISTAT data by municipality. The total is checked against the European Commission's GHSL population grid, and the shops around come from OpenStreetMap.
Does it only work in Tuscany?
No: ISTAT data covers all of Italy. So far we have made reports for areas of Tuscany.
Does it tell me how many people walk past the shop?
No. It measures who lives in the area, not foot traffic or people who work there. That's why it goes together with a site visit.
How much does it cost?
It depends on how many addresses you want to compare. Write to us and we'll send a quote.
Considering an address?
Send us the address and the type of business: we'll tell you what we can measure.